Since the 1921 discovery of the Barroso No. 2 well, Venezuela and oil have become inextricably linked. The reaction of diverse population groups to the discovery of the well proved to be a harbinger of the intricate social dynamics that the oil industry engendered in Venezuela. The Venezuelan elites and international oil interests celebrated the appearance of what the New York Times labeled the most important well of its time, one that produces over 100,000 barrels per day. The Venezuelan rural population who inhabited the area around the well, however, saw their crops and property despoiled and their way of life forever transformed by the erupting well. To placate the god that had unleashed this calamity on their community, residents marched to the site of the well with a figure of San Benito, an Afro-Venezuelan saint popular among the poor who lived on the banks of Lake Maracaibo. This apparent clash of values and interests between those who viewed the well as a sign of future prosperity and those who saw their lives altered embodied the social tensions that haunted oil policy throughout most of the 20th century. Though the newfound wealth appeared to transform the country, providing many with the highest standard of living in Latin America, a significant percentage of the Venezuelan population continued to languish in poverty.
The first phase of oil production proved chaotic as dozens of companies filed claims and thousands of Venezuelans relocated to the oil fields. Foreigners, mostly from the United States, the United Kingdom, and the West Indies, flocked to Venezuela and soon inhabited the oil camps and residential enclaves that sprung up in the countryside. The Great Depression produced the first in a series of industry-wide contractions that eventually left Shell Oil and Creole Petroleum Corporation (CPC), a wholly owned subsidiary of Standard Oil Company of New Jersey, as the dominant producers in Venezuela.
As the Venezuelan government increasingly became dependent on oil revenues, it wrested greater concessions from the foreign oil companies, augmenting its share of revenue in 1943, but without challenging the role that foreign companies occupied in the Venezuelan economy. Venezuela was the only nation in Latin America that permitted large-scale production of oil by foreign companies. As foreign oil companies turned their attention to the Middle East, US companies actually promoted Venezuela and its royalty sharing arrangement, known as the 50-50, as the preferred model of state-company relations. Oil workers and their unions became the most powerful sector of the Venezuelan labor movement, even though they never accounted for more than a minute fraction of the work force.
By 1949, increased competition from oil-producing countries in the Middle East compelled Venezuela to take a proactive role in defending its perceived interests. A Venezuelan delegation visited the region and initiated an unprecedented dialogue among oil-producing nations. Though scoffed at by the foreign companies, which actually provided the logistics for the trip, these efforts eventually led to the establishment of OPEC in 1960. The Venezuelan government formally nationalized foreign oil holdings in 1976, fully compensating US and European interests and creating a new national corporation, Petróleos de Venezuela (PdVSA).
The Oil Economy, Culture, and Society
While it is a well-worn axiom that oil is central to understanding the Venezuelan economy, this approach has not been applied with equal rigor in analyzing cultural and social developments. Since the 1940s, Venezuela has become dependent on oil revenues not only to sustain its economy, but also to shape political attitudes and social values that hold sway over large sectors of the population. The persistent dispute between the government of Venezuelan President Hugo Chávez and the opposition forces regarding the future of the new PdVSA represents a struggle for the economic purse strings of the nation. It epitomizes an ideological battle between the new PdVSA, which aligned itself with the social priorities of the government, and the technocratic vision of the old PdVSA, which was personified by its past president, Luis Giusti. It also represents a symbolic contest for the nation’s identity, its model of citizenship, and a definition of modernity and progress that had largely been defined by upper-class concerns.
For most of the 20th century, generations of upper- and middle-class Venezuelans have been conditioned to believe that oil and petroleum policy were central to their success as a nation and to the maintenance of their social standing. Even before the nationalization of the industry, foreign oil companies promoted a model of citizenship among their employees that recognized the centrality of oil in Venezuela’s development. Starting in the 1940s, the companies pursued a conscious policy that identified the foreign oil companies as a mutual and indispensable partner in the development of the Venezuelan nation.
To improve their public perception, the foreign oil companies incorporated intellectuals, artists, and academics and pursued an ambitious public relations campaign that relied upon various publications as well as radio and television programs throughout the 1940s and 1950s. Their objective was to associate the foreign companies with Venezuela and its culture. Their publications gave voice to such diverse topics as cuisine, dress, and dance as well as African and indigenous contributions to the Venezuelan national character.
In their residential oil camps, where foreigners and Venezuelans coexisted in parallel but distinct social and racial hierarchies, the oil companies promoted the image of a model worker who could ascend the social ladder by relying on his own initiative and the image of a public citizen who identified the progress of the nation with corporate interests. For the ambitious Venezuelan professional and managerial sectors, this undertaking offered an opportunity to participate in a US middle-class lifestyle. These values also forged a strong bond of internal social group solidarity, creating a common sense of identity. Some political leaders incorporated elements of the foreign companies’ vision of “development” into their own discourse, because the success of their programs depended on the maintenance of the export-driven economic model.
Newly Nationalized
After the nationalization of oil in 1976, PdVSA assumed the role previously held by the foreign multinational companies. Its executives and managers took responsibility for implementing oil policy and provided the government with the needed resources to pursue policy initiatives. In return, they were left to chart the course of PdVSA and insulated themselves from rancorous public debates by framing oil industry policy as the exclusive purvue of an elite group of qualified oil experts.




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